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Since joining PepsiCo in 2008 from his post as EVP of Weber Shandwick's social media practice Screengrab, B. Bonin Bough has been tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers.

For many years, the industry has looked to PepsiCo as a leader and trendsetter. However, the days of Michael Jackson, Ray Charles, and Tina Turner ads lighting up TV are over. To break through, a brand needs to move from just delivery impressions to building connections with online influencers -- and this is something few CPG companies have been able to do. But as PepsiCo’s global director of digital and social media, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction.

Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the "online conversation" into PepsiCo's overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully. Bough is credited with bringing PepsiCo to SXSW and recently helping launch the "Dear Mr. President" viral campaign, and the launch of female-targeted online community The Juice, to name a few of his accomplishments during his time with Pepsi. Many of Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts and SXSW -- Viewers Choice for MrPicassoHead.com.

In a past life, Bough was a professor at NYU's Center for Publishing Graduate Studies from 2000 to 2005.

"Since he joined PepsiCo last year, Bough has slowly helped the company break through in some innovative ways, particularly using Twitter and Friendfeed. This has enabled him in a short amount of time to help one of the biggest marketers in the world build connections with online influencers and set a course others will follow." Steve Rubel, SVP, Director of Insights, Edelman Digital

Susie Frazelle was Vice President of Human Resources of Dow Jones & Co. Inc. since December 5, 2007. Ms. Frazelle is responsible for all aspects of Human Resources, with particular focus on attracting, retaining and developing top, diverse talent within the Dow Jones Enterprise Media Group. Ms. Frazelle serves as Member of Financial Services Advisory Board of Executive Council. Prior to joining Dow Jones, Ms. Frazelle served as Vice President of Human Resources of Wyeth, a $20 billion global pharmaceutical, biotechnology and consumer healthcare company. She was responsible for the largest site in the Wyeth global network, overseeing key businesses - pharmaceutical, consumer healthcare and research and development. Since 2004, she had been responsible for employee relations, labor relations, organizational development and communications. Prior to joining Wyeth, Ms. Frazelle spent 13 years at B. Braun Medical, a $1 billion international pharmaceutical and medical device company, where she served as Corporate Vice President of Human Resources. At B. Braun she served in a number of human resource roles, including human resource business partner and organizational development specialist.

Greg McCastle is the Senior Vice President, of AT&T Advanced Ad Solutions. Greg oversees this new division at AT&T out of his New York office. He has been with AT&T for over three years.

Greg has over 25 years of experience in the Media & Advertising Industry. He was EVP- General Manager of Television and Digital Media at Westwood One overseeing TV, Online and Mobile.  Other past roles include President of Ad Sales at Weather Channel; EVP  of Sales and Marketing at News Corp Digital Media (Fox.com, Foxsports.com, Foxnews.com, Foxkids.com, FX.com, NatGeo.com, Speed.com);  and, EVP - Sales and Marketing at Fox Sports overseeing a 600 person sales force serving 25 owned regional sports networks and the national channel. 

Early in 2007, Ron assumed responsibility for the B2B business in Merchant Services North America.  Ron has responsibility for key, high-growth B2B segments comprising over $60B in American Express Charge Volume.  Ron leads a Strategic Account Team that directly manages over 80 merchant partners, a Strategy and Business Development team that focuses on growth initiatives, and an Electronic Invoicing and Payments Team that is tasked with expanding AXP’s presence as a B2B payments provider.

During his 10 years at American Express, Ron also held the following positions:  Vice President, Head of North America Merchant Pricing & Value; Vice President, Everyday Spend Industries, Merchant Services North America; Vice President, Strategic Planning and Business Development.
 
Ron holds a BBA from the University of Michigan and an MBA from the Kellogg School of Management at Northwestern University.  Earlier in his career Ron was a Certified Public Accountant with Price Waterhouse and a Management Consultant with A.T. Kearney, Inc.  Ron lives in Tenafly, NJ with his wife Jennifer and three daughters, Molly, Sarah and Ruby.  In his free time Ron enjoys distance running, golf and poker.

Dave Sorin is a co-founding and co-managing partner of the firm.  He focuses his practice primarily on privately- and publicly-owned emerging growth, technology, and life science enterprises, as well as the investors, executives, and boards of directors who support and lead them.  Dave has a long track record of successful representation of growth companies, having been repeatedly recognized by well-known periodicals for a unique combination of legal acumen and sound business judgment. He also brings to bear his broad range of knowledge and experience in counseling enterprises and investors in diverse emerging growth markets, technology industries (including software, information technology, e-commerce, and communications), and life sciences.  Many of the companies he has represented are well-known names throughout the Mid-Atlantic region.

One industry-leading publication has recognized Dave as one of New Jersey’s top 100 business people, categorizing him within an “elite group” of executives who “are the voices of their industries.”  He was later identified by another industry publication as one of the region’s “top deal makers.”  Chambers USA, an international guide to lawyers and law firms, called Dave the State’s top corporate lawyer.

Prior to co-founding SORINROYERCOOPER, Dave had been Managing Partner of the New Jersey and New York law offices of Buchanan Ingersoll Professional Corporation and of the Princeton office of Hale & Dorr LLP (now WilmerHale LLP), as well as a corporate practice area Vice-Chair.   He later established a non-legal consulting practice to advise emerging growth companies on a wide range of business issues, including matters relating to finance, commercial transactions, corporate partnering and licensing arrangements, and governance.  In addition, he serves as a Clinical Associate Professor of Law at Drexel University, where he teaches Entrepreneurial Law and Corporate Governance.  He also serves as an Adjunct Professor of Law at Seton Hall University School of Law, teaching Accounting for Lawyers and Mergers & Acquisitions.

The realities of the 21^st century economy and rigorous analysis of the business an d legal marketplace convinced Dave that service to emerging growth, middle market, technology, and life science enterprises is largely incompatible with the cost infrastructure, high leverage, and fee schedules generally associated with today’s law firm model.  He and his partners founded SORINROYERCOOPER to meet the new business realities head-on, reinventing law firm practice to help clients achieve their goals, sensibly.

Dave also is a Certified Public Accountant.