Karl D. Bream, Vice President, Head Of Strategic Marketing, Alcatel-Lucent
Karl Bream is Vice President and Head of Strategic Marketing, at Alcatel-Lucent. In this position, Mr. Bream is currently responsible for Alcatel-Lucent’s global Market Strategy, Market Research and Analysis, and Emerging Opportunity Development.  Mr. Bream is transforming Alcatel-Lucent's market strategy functions into a focused team that fully understands Alcatel-Lucent’s customers and markets, including the digital youth demographic, and is translating that understanding into new revenue and profit opportunities for services providers and Alcatel-Lucent.  Mr. Bream is a spokesperson for Alcatel-Lucent’s market strategy, analysis & positioning.

Prior to his current role, Mr. Bream held several positions in sales management, strategic business development, and mergers and acquisitions for AT&T and Lucent Technologies. Mr. Bream is currently the Chairman of the Platinum Torch National Service Honorary and sits on the Board Of Directors of HealthJam, Inc.  Each organization is focused on different aspects of the education of youth in the United States.

Prior to Media6°, Joe spent 9 years at Microsoft in a variety of senior roles including Chief of Staff at MSN and, from 2003 to 2008, General Manager of Microsoft Digital Advertising Solutions. In this position Joe was responsible for product management for all advertising products and technologies at Microsoft (including Microsoft AdCenter, Microsoft PubCenter, the Display Ad Platform, Massive, and AdECN, among others) as well as serving as the lead spokesperson for advertising technology and solutions at Microsoft. As General Manager, Joe set the broad strategic direction for the advertising business and also led Microsoft’s acquisition and integration strategy for the many advertising based businesses purchased by Microsoft including Massive, ScreenTonic, DeepMetrix, AdECN and aQuantive.

Prior to Microsoft, Joe was at General Mills in brand management and before that a Captain in the United States Army, 7th Infantry Division.

Joe is a graduate of West Point, where he earned a Bachelor of Science Degree in Chemistry. He also holds a Master of Business Administration Degree from the Harvard Business School where he concentrated in Entrepreneurship and Finance.

Colleen Fahey Rush, Executive Vice President, Strategic Insights & Research, MTV Networks
Colleen Fahey Rush is Executive Vice President of Strategic Insights and Research for MTV Networks (MTVN). In her role, she oversees MTVN’s research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs MTV Networks’ creative and business operations, from programming and digital strategy to ad sales and content distribution and marketing. Rush has been instrumental in ushering in MTVN’s groundbreaking research on engagement and championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms.
Rush began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network.  She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson.  Rush joined MTV Networks in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position. 
Rush is a member of the CTAM Research Committee and sits on the steering committee of Nielsen’s Council for Research Excellence. She also serves on the board of the Advertising Research Foundation (ARF). Rush holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Stern School of Business.

Sam Farraj, is responsible for leading the strategy and business development activities for Digital Media Solutions at AT&T.
Before joining AT&T in April of 2008, Mr. Farraj was responsible for launching the digital media group at MCI. He has also been EVP of product development at Vaultus, Inc., which provides wireless mobility solutions for enterprise customers. He also served as SVP of Marketing and Product Development at CMGI Solutions, an enterprise-focused Internet solutions provider, as well as leadership positions at e.Spire Communications, an integrated communications provider. Prior to that Mr. Farraj started his career at MCI.
Mr. Farraj is a graduate of the University of Maryland where he also received a master's degree in management information systems.

Andrew Heyward is a nationally recognized media expert whose particular area of expertise is the rapidly shifting media landscape. Andrew is a senior advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies use digital technology to drive growth and revenue by enhancing customer interactions. He works with clients to create and strengthen original online content, make more effective use of broadband video, deepen engagement through online communities, and develop new business models for the digital era.

Heyward was President, CBS News, from January 1996-November 2005. During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability. Under Heyward's leadership, CBS News's tradition of journalistic quality and integrity was recognized with an extraordinary number of broadcast journalism's most prestigious awards: 57 News and Documentary Emmys, 13 Peabody, 13 Alfred I. DuPont/Columbia University, six Overseas Press Club and 46 RTNDA/Edward R. Murrow Awards. The list of Murrows includes seven for Overall Excellence: four for television—including 2003, 2004 and 2005—and three on the radio side.

Heyward also spearheaded CBS News's move into new media. Its award-winning website, CBSNews.com, became increasingly competitive and was a leader in providing free, advertiser-supported broadband video.

Before his tenure as President, Heyward was executive producer, CBS Evening News, and Vice President, CBS News (October 1994-January 1996). Heyward was also responsible for developing and launching 48 Hours, the primetime CBS News hour that premiered in January 1988. He has won 12 national Emmy Awards.
Heyward was born in New York. He was graduated magna cum laude from Harvard University with a B.A. in history and literature. He and his wife, Jody Gaylin, live in Hastings-on-Hudson, N.Y. They have three children.

Jay runs strategic PR programs for ad/marketing technologies and emerging digital media, executing communication strategies for clients in ad/marketing technologies (mobile), digital publishing/entertainment, video gaming, content delivery and licensing. Jay manages day-to-day account activities for his teams as well as developing media strategies for the group’s clients and new business pitches. Jay's current clients include PointRoll, Omniture, VeriSign, MRM WORLDWIDE, Corbis, Velti and GGL Global Gaming. Jay maintains close contact with many media and industry players and develops strategic media outreach efforts for every client.

Alexandra Levy is the director of Branded Entertainment at Google. In that role she is responsible for creating branded entertainment solutions for advertisers and content partners to syndicate to targeted audiences across YouTube and the Google content network.

Prior to joining Google in 2007, Alex was director of business development at MTV Networks where she managed a national multimedia new business team that sold on-air, online, digital, and multi-platform packages to a national client base. Before working at MTV, Alex was director of business development at NBC/Universal, where she developed integrated marketing campaigns to sell primetime, news, sports, and late night programming.

Alex is a competitive golfer and has completed eight marathons, winning the Dutchess County marathon and placing among the top two hundred finishers in the New York City Marathon.

Alex holds a B.A. and M.B.A. from Stanford.

Alan Rambam is the President and Founder of a new global Omnicom mobile agency, MobileBehavior. Most recently, Alan managed Omnicom’s Youth and Mobile Marketing practice, as well as the practice’s research, trend, and insights arm Next Great Thing (NGT).

MobileBehavior is a major step toward enabling Omnicom to direct the adoption of mobile media, marketing, and advertising around the globe.  MobileBehavior is working with some of Omnicom’s largest agencies to help all of their 5,000 clients take the lead in mobile. Headquartered in New York, MobileBehavior operates  17 offices in 14 countries. 

MobileBehavior combines the insights and expertise of Omnicom’s award-winning Youth and Mobile Marketing practice with the worldwide breadth of the company’s most progressive advertising and marketing services agencies.  The result is the industry’s first agency that brings together a client-proven approach to integrated mobile solutions with the credentials, experience, and network to deliver those solutions on a global scale.

Before joining Fleishman-Hillard, Alan started the youth marketing and advertising firm Zoot Suit, and in just three years, he grew the agency from a single proprietorship into a multimillion-dollar agency with a client base that included Crayola, Tommy Hilfiger, and Toys ‘R Us. The agency was acquired in its fourth year by Gillespie/McCann Erickson (Interpublic).

Jeffrey F. Rayport is founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to radically reinvent how they interact with and relate to customers. Marketspace is a unit of Monitor Group, a global strategy services and merchant banking firm. Rayport focuses his consulting, research, and speaking on the opportunities for businesses to drive transformational growth through innovative strategies to enhance customer engagement, particularly in information-intensive industries such as media and entertainment, retail, and financial services.

Previously a faculty member at Harvard Business School, Rayport developed and taught the first graduate-level e-commerce course in the United States. Rayport authored over a hundred HBS case studies. Business plans produced by his students resulted in dozens of high-tech start-ups, including Yahoo! Prior to joining the faculty, Rayport was a reporter for Fortune magazine, a telecommunications analyst for Nikko Securities, and a principal of the Winthrop Group, a consulting firm specializing in the history of business and technology.

Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University. He is a trustee of the Peabody Essex Museum in Salem, MA; a director of the Nantucket Preservation Trust in Nantucket, MA; and a director of From the Top (a classical music program distributed in the United States by National Public Radio) in Boston, MA.

Philip Whitney, vice president, online media for American Express Publishing Corporation, oversees the company’s w  ebsites: TravelandLeisure.com, FoodandWine.com, TLGolf.com, Departures.com, and ExecutiveTravelMagazine.com.  Since assuming this position, online traffic has increased 86 percent and online advertising has climbed 338 percent.   

Previously, Whitney served as general manager, International, where he guided the expansion of American Express Publishing’s international editions into emerging luxury markets. Before joining the company in 2003, Whitney held various positions at Time Inc., including a seven year stint at Money magazine, where he began as consumer marketing director in 1992.  In 1997, he became a vice president of Time Inc. in recognition of his innovative subscriber retention efforts that led to record circulation profits. He would later become vice president of International Development in 2000 and then a year later, executive vice president, global marketing officer of Time and Fortune International, based in London, from 2000 to 2003. In between these positions from 1998 to 2000, Whitney worked at Jupiter Media Metrix as vice president, marketing and online media, where he directed online content and marketing initiatives that led to Jupiter’s IPO in 1999.

Whitney is a graduate of Tufts University and the Radcliffe Publishing Course and continues to teach at the Columbia Publishing Course at Columbia University.  He currently lives in Westchester, New York, with his wife and two daughters.

Since joining PepsiCo in 2008 from his post as EVP of Weber Shandwick's social media practice Screengrab, B. Bonin Bough has been tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers.

For many years, the industry has looked to PepsiCo as a leader and trendsetter. However, the days of Michael Jackson, Ray Charles, and Tina Turner ads lighting up TV are over. To break through, a brand needs to move from just delivery impressions to building connections with online influencers -- and this is something few CPG companies have been able to do. But as PepsiCo’s global director of digital and social media, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction.

Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the "online conversation" into PepsiCo's overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully. Bough is credited with bringing PepsiCo to SXSW and recently helping launch the "Dear Mr. President" viral campaign, and the launch of female-targeted online community The Juice, to name a few of his accomplishments during his time with Pepsi. Many of Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts and SXSW -- Viewers Choice for MrPicassoHead.com.

In a past life, Bough was a professor at NYU's Center for Publishing Graduate Studies from 2000 to 2005.

"Since he joined PepsiCo last year, Bough has slowly helped the company break through in some innovative ways, particularly using Twitter and Friendfeed. This has enabled him in a short amount of time to help one of the biggest marketers in the world build connections with online influencers and set a course others will follow." Steve Rubel, SVP, Director of Insights, Edelman Digital