Value-Based Sustainability (San Jose)

The Business Case for Green & Clean


The Fairmont San Jose
170 South Market Street
San Jose CA 95113 (map it)
Tuesday, January 26th 2010
8:00am - 3:45p.m.

EVENT CO-HOSTED BY:

EVENT SPONSORED BY:

Event Abstract

WHAT IS IT?


WHY THIS MATTERS NOW

In these unsettled times, environmental responsibility initiatives and sustainability efforts are under greater scrutiny than ever before. Customers want to be able to see deep into your enterprise to see how green you and your suppliers are – and they expect low cost efficiencies as well. Boards and investors demand to know if your sustainability efforts are creating value right now and how you are positioned for the future. New “Green” definitions and metrics are being discussed daily only leading to further confusion in the marketplace.

In this Executive Council’s Sustainability summit, we will explore the challenges of creating strategic advantage and delivering measurable value by greening your enterprise. We will hear from best-of-breed companies on what they are doing, how they are measuring success, and what lessons they can share to help you lead your firm to a greener and more profitable future. We’ll explore the strategic “why” as well as the tactical “how to.”

WHY THIS EVENT IS SO POWERFUL FOR YOU

It’s simple: the right audience discussing the hottest topics in an open, interactive peer-to-peer environment dedicated to delivering practical, actionable insights. The Executive Council is convening a full-day summit on Jan 26, 2010 – -- to help senior executives understand how to drive the most value from their current efforts and identify the most promising opportunities for future action.  Executive Council events are valued by attendees and sponsors alike for the:

 

Who Should Attend

Chief Sustainability Officers
Chief Environmental Officers
General C-level
R&D
Product Development
Heads of Green Initiatives
Heads of Energy Initiatives
Heads of Environmental Initiatives
City and State Officials
Business Development, Sales and Marketing Officers


BY INVITATION ONLY

Most attendees are approached through personal invitations; all are screened to ensure that they meet specific attendance criteria. You will receive a full attendee list before the event.

This targeted invitation only campaign offers you the opportunity to use this unique gathering as a vehicle to support your current relationships. Bring your key customers and prospects to an in depth day of learning where you can develop solutions collaboratively. We can also work with you to assure that invitations are shared with general categories of participants with whom you are most interested in developing new relationships.

Agenda

AGENDA AT A GLANCE

8:00 – 8:45
Networking, Breakfast & Registration
(Welcome, Bob Johnston, President, Executive Council) 

8:45 – 9:00                 
Green Dream and Challenges Pop Poll: The Attendees
Introducing ourselves to each other and highlighting the hot topics in the room right now

9:00 – 9:35                 
Keynote w/Q&A 
The Sustainability Manifesto
Adam Werbach, CEO, Saatchi & Saatchi S, Former Executive Director, Sierra Club
Strategy for Sustainability: A Business Manifesto: Learn how to implement integral, rather than tangential, strategies for sustainability from the most authoritative voice in the conversation

9:40 – 10:10                
Frontline Interview
Greening the Supply Chain: Sustainability in the Extended Enterprise


10:10 – 10:30
              
Break

10:30 – 11:30              
Panel Discussion
Green IT: Why It’s Not Just for Techies


11:30 – 12:00
               
Who Makes the Rules: Lessons from Copenhagen
Jeff Seabright, Chief Environmental Officer, Coca-Cola 
Moving forward with a Sustainability agenda without waiting for Government leadership; Business case for Sustainability

12:00 – 1:00                   

Lunch (Elbows off the Table)

1:00 – 1:30                  

Advancing Sustainability at Microsoft: What We're Doing in Redmond
Rob Bernard, Chief Environmental Officer, Microsoft
Will Brent, Head of Cleantech Practice, Weber Shandwick Worldwide
Learn from insights derived from Microsoft’s front line efforts working with its many customers around the world. This fireside chat will focus on how IT can drive the broader sustainability agenda including cleantech, smart grid, green IT, and green buildings. 

1:35 – 2:35                  

Panel Discussion
Clean Tech Post-Recovery: What’s Next? Focus on Energy

 

 

 

 

2:40 -3:15                  

Closing Keynote
Making Your Business Case for Sustainability
Rupert Davis, Monta Rosa
The practical, proven method for making a compelling “green” business case that will dazzle any CFO or CEO.

3:15 -3:30                 
Take-Aways and Next Steps: Pop Poll Energy
 Bob Johnston, President, Executive Council


Pricing Member Tickets: $295.00
Member Tables: $2,950.00
Non Member Tickets: $395.00
Non Member Tables: $3,950.00

Speakers

Rupert Davis
Sustainability Leader
MontaRosa

Rupert has been an innovator in sustainability since 1985 when he petitioned Cambridge University to allow him to study the yet-to-be-invented subject of Ecological Economics. In 1987 he designed his first renewable energy system. And in 1992 he graduated first in class from Cambridge University in Natural Sciences, winning the University Bronowski prize. Recognition for his thought leadership in sustainable business resulted in a unique, seven-year (1998-2005) Fulbright scholarship from the U.S. and UK governments.

Rupert’s professional career began at J.P. Morgan, where he graduated from the Morgan Finance Program in 1993. Rupert then recruited CEOs with global executive search firm Heidrick & Struggles before founding a triple bottom line business in 2000.

During more than two decades as a consultant and entrepreneur in business and sustainability, Rupert has worked at the investor, owner, board and chief executive levels. Engagements range from Fortune 500s, venture-backed start-ups, NGOs, UN intergovernmental programs, community developments to micro social/green enterprises.

Today, as global head of MontaRosa’s Sustainability Practice, Rupert combines his finance background with a unique understanding of long-term environmental business engagement issues, including climate change action, triple bottom line entrepreneurship and clean tech development.

His combination of deep business focus and long-term knowledge of and commitment to sustainability — both from the “business value” and from the “right thing to do” perspectives — helps MontaRosa identify, assess and land the globe’s top candidates for the specific business strategy focus of the client at hand.

 

Dr. Peter Williams
CTO, Big Green Innovations Incubator
IBM

Dr Peter Williams is the CTO for IBM's Big Green Innovations incubator, whose role is to create environmentally focused businesses for IBM - he is responsible for assembling, maintaining and developing the portfolio of businesses included, and technologies used. Dr Williams holds the title of IBM Distinguished Engineer. By background he is a management consultant with well over 20 years experience of bringing technology and business issues together to develop novel solutions and business models. A native of the UK, he has lived in the USA since 1999, and is married with three children. His PhD was awarded by the School of Management at the University of Bath, England, in 1986.

Adam Werbach
CEO
Saatchi & Saatchi S

Adam Werbach is regarded as one of the world's premier experts in sustainability. At age 23, Werbach was elected as the youngest president ever of the Sierra Club, the oldest and largest environmental organization in the United States. In 1998, Adam Werbach founded sustainability agency, Act Now, to engage the corporate and media world in social, environmental, cultural and economic change. After ten successful years, Act Now merged with global ideas company Saatchi & Saatchi to form Saatchi & Saatchi S, the world's largest sustainability agency. 

Adam Werbach has always been an advocate for change, as exemplified by his 2004 speech, "Is Environmentalism Dead?" which sent shockwaves through the environmental movement. Werbach declared that he would no longer call himself an environmentalist, as the movement was unprepared to solve the underlying social and economic issues of climate change. Soon after, Wal-Mart engaged Act Now to lead the involvement of its 1.9 million Wal-Mart associates in the Personal Sustainability Project ("PSP"). 

Adam Werbach returned to the Commonwealth Club in April 2008 to receive its 21st Century Visionary Award and deliver his follow-up address to "Is Environmentalism Dead?" entitled "The Birth of Blue", which envisions a billion-person strong, consumer-based movement for sustainability. 

Adam Werbach is a highly sought-after speaker and writer who has appeared on television shows like The O'Reilly Factor, Charlie Rose, and Politically Incorrect with Bill Maher. He serves as a Communications Advisor on Climate Change for the National Academies of Sciences. Saatchi & Saatchi S has offices in San Francisco, Boulder, New York, Fayateville, Chicago and London.

Bob Stoffel
SVP, Engineering, Strategy, Supply Chain & Sustainability
UPS

As senior vice president, Bob Stoffel directs UPS's distribution and logistics operations, and is responsible for the UPS Corporate Strategy and Engineering functions, and the company's environmental activities.

Stoffel also is a member of UPS's Management Committee, the 12-person group of senior executives responsible for the day-to-day management of the company.

Stoffel joined UPS in 1975 as a part-time loader. During his UPS career, Stoffel has served as both operations manager and industrial engineering manager in multiple UPS operating districts and regions. Stoffel also has worked in UPS’s corporate research and development and marketing functions.

Stoffel previously held the positions of vice president of UPS’s Quality function and UPS transportation process manager. He also served as senior vice president and COO of the UPS Logistics Group’s Service Parts Logistics, where he was responsible for the development and implementation of world-class service parts and reverse logistics solutions.

Prior to his current position, Stoffel was president of UPS Supply Chain Solutions.  In addition to his corporate responsibilities, Stoffel is a Trustee and Board member of The Nature Conservancy in Georgia.

Rob Bernard
Chief Environmental Strategist
Microsoft

Rob Bernard is the Chief Environmental Strategist for Microsoft and is responsible for defining and implementing the global strategy for the company’s environmental efforts.  In this role he oversees the company’s environmental impact at all levels including: working with product groups to create technology innovations in software and hardware that can help enable customers to minimize their impact on the environment, helping accelerate scientific breakthrough on environmental issues, assuring responsible business practices that work to reduce the company’s direct and indirect environmental impact, and working with partners in industry, government and non-government to engage on global environmental issues. 

 Rob has held various positions during his 10 year career at Microsoft.  He’s served in leadership roles ranging from marketing to business and technical management.  In these positions, he has worked with a variety of teams including the Windows group, MSN, and the Information Worker/Office division. 

 As a Senior Director of Program Management in Office, Rob’s group worked on the project which became the foundation for Microsoft’s joint venture with SAP called “Duet”  which enables companies to view information from throughout their company through Microsoft Office.

 As a Product Unit Manager in MSN he was responsible for growing the online shopping platform to handle millions of offers from hundreds of retail partners, and as Product Planner for Windows Update, he was responsible for designing many of the features and user experience which were the foundation of the updating technologies in Windows.

 Most recently, Bernard was General Manager for Microsoft’s Developer and Platform Evangelism team where he was responsible for Microsoft’s relationship with over 100 of the world’s largest and over 100,000 of smaller Independent Software Vendors

Bernard has a deep personal passion around the subject of Environmental Sustainability (ES) and proven leadership skills.  Prior to his career at Microsoft, he spent nearly 10 years in the construction and building management industry where he built and managed industrial and office properties.   He attended the Wharton School of Business where he earned his MBA.  He holds a Bachelor of Arts in English Literature from Columbia University.  Bernard lives with his family in Seattle.

 

 

 

Eric Shepcaro
CEO
Telx

As Chief Executive Officer and Chairman of the Board of Telx, Eric Shepcaro is responsible for leading and directing the growth and operations of the company. Focusing on service providers, enterprises and content providers, Shepcaro has expanded the company to 15 locations nationwide.  Under his leadership, Telx has become the company of choice for interconnection and network-rich co-location services.

Shepcaro joined Telx with over 25 years of experience working in the Network/IT industries in both public and startup companies. Most recently he worked for AT&T, where he served as Senior Vice President of Business Development.

Shepcaro also served as Vice President of Business Strategy/Development and Emerging Technologies and Chief Strategist, leading AT&T’s transformation into a premier integrator of enterprise and application networking solutions. He joined AT&T Business in June 2002 as Senior Vice President and General Manager of Application Networking & Emerging Services. In March 2004, he assumed the responsibility as the overall Transformation Officer for AT&T, accountable for programs to build shareholder value and create a framework for the future.

Previously, Shepcaro spent numerous years in the content delivery and content management domains serving as Chief Executive Officer and President of Netelligence Technologies, and leading the international content delivery, managed hosting and applications businesses at Digital Island. His background also includes 17 years at Sprint, where he held a variety of positions in marketing, sales and operations.

Steve Cowman
CEO
Stirling Energy

Steve Cowman was appointed CEO of Stirling Energy Systems, Inc. (SES) in June 2008. Steve brings strong international experience having worked in Ireland, Europe, North America and Asia in the Electronics Industry for the past 21 years. Prior to SES, Steve held numerous senior management positions including CEO Greenstar Ireland, Technical Development Director with General Electric, General Manager of Harris Corporation, Power TVS Division, Senior Vice-President of Marketing & New Product Development with General Semiconductor, General Manager with Vishay Intertechnology, and President & European Managing Director with Volex Europe. Steve has a Bachelor and Masters Degree in Engineering from University College, Dublin and Sheffield University, and Masters Degree in Management Science from Trinity College Dublin.

Sumir Karayi
CEO and Founder
1E

Sumir Karayi founded 1E in 1997 with the goal to drive down the cost of IT for large organizations. Built upon a strong belief in technical excellence and team spirit, Sumir has steered 1E into becoming a successful, global organization with head offices both in New York and London.

Sumir is passionate about the environment, especially when it comes to wasted energy and resources in IT. His vision and leadership has enabled 1E to become the market leaders in PC power management with their flagship product, NightWatchman. Today, NightWatchman is deployed on 4 million PCs worldwide. Since its launch over 9 years ago, it has cumulatively saved organizations over USD $360 million in energy costs. The solution has prevented 3 million US tons of carbon dioxide from having entered the atmosphere - this is the equivalent to the annual greenhouse gas emissions of 0.5 million passenger vehicles.

1E remains privately owned with no external investors. 1E solutions are currently being used by more than 12 million users in over 1,100 organizations across 42 countries world-wide. 1E has featured for 4 out of the last 5 years in the Sunday Times Tech Track 100 listings which recognize 1E as one of the fastest-growing and successful private technology companies. 1E was recently awarded Best Green IT Supplier at the Green IT Expo in November 2008.

Sumir gained a BEng and MSc in Electronic Engineering from Warwick University. He is happily married with a 10 year old son.

 

Eric McNulty
Thought Leadership Strategy and Execution

Eric J. McNulty serves as Editorial Director for the Executive Council’s Sustainability Leadership Summits. He works extensively on thought leadership projects related to sustainability, social enterprise, executive leadership, and related issues.

McNulty also Senior Editorial Associate at the National Preparedness Leadership Initiative (NPLI), a joint program of the Harvard School of Public Health and Harvard’s Kennedy School of Government.  His work with the program centers on research and writing about leadership lessons derived from observation and analysis of leaders in high stakes, high stress situations such as those encountered in emergency response. He is currently working on a book based on meta-leadership, the leadership framework that this the core of the NPLI curriculum.

He is the co-author of the forthcoming second edition of Renegotiating Health Care: Resolving Conflict to Build Collaboration (Josey-Bass, 2010).

McNulty is a widely published business writer having written multiple articles for the Harvard Business Review (HBR), the most recent of which appeared in the March 2010 issue and centered on leadership during a crisis, as well as articles for Harvard Management Update, Strategy and Innovation, Marketwatch, the Boston Business Journal, Crisis Response, HPH Now, and Worthwhile magazine among others.

His HBR case study on change management, “Welcome Aboard. Now Don’t Change a Thing,” was among the highest rated in the magazine’s history. His HBR cases have been anthologized through the HBR paperback series and have been used in business education curricula in the United States and as far away as France and the Philippines. His interview with Michael Watkins, “Taking Charge Fast” ranked 6th among Harvard Management Update’s most frequently purchased articles in 2006.

McNulty co-founded Harvard Business Publishing’s conference business and served as its director for six years. He produced thought leadership events around the world working with some of the most celebrated executives and management experts. He also developed custom programs in collaboration with leading companies such as Accenture (Overcoming the Challenges to the Adoption of Electronic Health Records), Coca-Cola (The Science and Psychology of Happiness), SAS (Analytics and Decision Making), UPS (Global Trade and Supply Chain Issues), Visa (Data Security), and others.

In previous positions, McNulty was an award-winning creative director and copy writer as well as a marketing executive. He has worked for and with such leading brands as Bloomingdale’s, Infiniti Motor Corporation, and Legal Sea Foods.

McNulty holds a Bachelor’s Degree in Economics (with honors) from the University of Massachusetts at Amherst (1981). An early student of globalization, he completed extensive independent study projects comparing the global expansion strategies of Coca-Cola and Pepsi and examining global integration in the ready-to-wear apparel industry. 

He serves on the Board of Directors at The Family Center, a family services agency based in Somerville, Massachusetts and is a past member of the Corporate Executive Board at WGBH, the Boston-based public television and radio station, and Board of Director of the Cystic Fibrosis Foundation of New York. He is on the board of advisors of CraterCom, a Los Angeles, California-based public relations firm specializing in green brands.

Libby Reder
Head of Environmental Initiatives
eBay

Libby Reder is the co-founder and leader of eBay's employee Green Team. As the Head of Environmental Initiatives at eBay Inc., Libby focuses on improving the environmental performance of eBay’s operations and teaming with eBay's employees and users to encourage more sustainable behavior in the office, on the road, in seller business operations and around buyer product choices. Prior to joining eBay in 2006, Libby spent five years as Professional Staff to the United States Senate Judiciary Committee, where she sought and advanced policy solutions in a wide range of issue areas and drove productive, multi-sector dialogue. Libby holds an MBA with a focus on responsible business from the Haas School of Business at UC Berkeley and BA in Government from Dartmouth College.

Scott Bolick
VP of Sustainability
SAP

Scott works within SAP’s Sustainability Organization, where he leads a core team of sustainability experts that define and ensure the execution of our sustainability strategy as well as orchestrate our participation in the portfolio process.  Previously, Scott was a VP for SAP Portfolio Strategy Group (PSG), which is responsible for the company’s portfolio governance process and drives key cross-topics portfolio priorities.  Scott focused on three cross-topic priorities:  software-as-a-service, mergers & acquisitions, and sustainability solutions.

Previously, Scott was a consultant for both McKinsey & Company and Accenture. While working in McKinsey's Silicon Valley Office, Scott provided guidance on corporate strategy, go-to-market plans, and partnership opportunities to the world's leading independent software and hardware vendors. During his time with Accenture (then Andersen Consulting), he recommended and implemented technology designed to improve the business processes of media and entertainment clients.

Scott also served as the Vice President, Secure Networks Solutions and Applications, at Enterasys Networks. In this role, Scott provided leadership for the company's security software to include product management, solutions marketing, and partnership development.

Additionally, Scott served in various leadership roles in the US Army during his five years of service. Scott holds an MBA from Harvard Business School and a BS from the United States Military Academy (West Point).

Jeremy Jaech
CEO
Verdiem

As CEO of Verdiem, Jeremy Jaech brings 20 years of insight, leadership and market-creation strategy behind some of today's most recognizable software, including Microsoft Visio and Adobe PageMaker. As CEO, Jeremy leads Verdiem's corporate development and strategy in both defining and broadening the market for energy and carbon management in the enterprise and scaling the company's business operations to maximize the growing demand for energy management solutions. 

Most recently, Jeremy served as co-founder and CEO of Trumba, which makes calendaring web services for companies to manage events online. He also co-founded and served as President, CEO and Chairman of the Board of Visio, developing the breakthrough technology from 1990 until its acquisition by the Microsoft Corporation in 2000. Jeremy began his entrepreneurial path by founding Aldus Corporation in 1984, the first company to create graphical design software for consumers. On the heels of PageMaker's success, Jeremy was appointed Aldus' Vice President of Engineering and oversaw the development of all Aldus products before it was acquired by Adobe in 1994.

Jeremy currently serves on the Board of Directors of Doyenz, Trumba, Cozi, and has contributed as a scientist at the Pacific Northwest National Laboratory at the Battelle Research Center. He holds a Master's degree in Computer Science and a Bachelor's degree in Mathematics from the University of Washington.

 

Bryan Jacob
Director of Energy Management & Climate Protection
Coca-Cola

Bryan Jacob is the Director of Energy Management and Climate Protection in the Environment and Water Resources Department at The Coca-Cola Company in Atlanta, Georgia. Bryan leads initiatives to reduce the Company’s carbon footprint through the implementation of a global energy management and climate protection strategy that focuses on four areas: cold drink equipment, facilities and bottling plants, transportation and global awareness and action.

 

Since joining the Company in 1993, Bryan has coordinated and managed a number of environmental initiatives for the Company, including ozone protection and environmental performance management. He developed the Company’s eKOfreshment sustainable refrigeration program, an initiative deploying energy efficient refrigeration systems without hydrofluorocarbons (HFCs). He was instrumental in fostering a relationship with Greenpeace through the formation of Refrigerants, Naturally!, a multi-stakeholder initiative the Company launched in 2004 to encourage environmentally friendly cooling technologies. He also contributed to the formation of Project esKO, an effort to reduce the Company’s manufacturing emissions and drive productivity improvements in a system that includes some 900 bottling facilities.

 

Bryan has been active in the Company’s efforts to drive global awareness of environmental challenges. His work has supported the UN Global Compact’s Caring for Climate: The Business Platform and the Company’s global educational initiative for Earth Hour in conjunction with the World Wildlife Fund (WWF). He also is a climate change educator for Al Gore’s Climate Project, which promotes public awareness on global warming.

 

Bryan graduated summa cum laude with his Bachelor of Civil Engineering degree from Georgia Institute of Technology.  While there he specialized in environmental management through the cooperative program with Jordan, Jones and Goulding, Inc., an environmental consulting firm in Atlanta.  From 1987 through 1991, he worked on various water and wastewater projects, applying his skills in computer modeling.

 

Bryan has been recognized as one of the United States’ premier weightlifters.  He has represented the U.S. in a number of international events, including the 1992 Olympic Games in Barcelona and the 1996 Olympic Games in Atlanta. He won a total of five silver medals in the 1991 and 1995 Pan-Am Games and won six National Championships while breaking fifteen American records.

 

Bryan resides in Atlanta, Georgia, with his wife and three children.

Dunstan Allison Hope
Managing Director, ICT Practice, Advisory Services
BSR

Dunstan works with a diverse range of companies—including internet, software, telecommunications, and consumer electronics companies—on corporate responsibility issues such as human rights, climate change, reporting, sustainability strategy, and stakeholder engagement.

From 2006 onwards Dunstan facilitated the multi-stakeholder process to develop global principles on freedom of expression and privacy, which included a diverse mix of companies, civil society organizations, academics, and investors. This led to the launch of the Global Network Initiative in October 2008. Dunstan also facilitated the Electronic Industry Citizenship Coalition, where more than 30 information and communications technology companies collaborate to raise conditions in their supply chains.

In addition, Dunstan was directly involved in the creation of the G3 Global Reporting Initiative Guidelines and worked closely with GE through the creation of their first three sustainability reports.

Drawing on his experiences working with large corporations, Dunstan will be co-authoring—with Matthew Gorman of BAA and Andy Wales of SABMiller—a book about the impact of corporate responsibility. Big Business, Big Responsibilities will be published in the summer of 2010.

Prior to joining BSR in 2004, Dunstan was part of British Telecommunications' corporate responsibility team.

Dunstan has a Master's degree in sustainable development from Forum for the Future.

 



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