Cameron joined NBCUniversal in 2013 filling the newly created role of Senior Vice President, Analytics and Strategy. He is responsible for the overall development and execution of the NBCU data and advanced analytics strategies designed to further NBCU priorities and support evolving business models. This includes areas such defining and leading the overall NBCU Data Strategy, Forecasting, Content Efficacy, Pricing and Yield Management, Machine Learning, and advanced AI practices.Cameron came from Disney where he led the internal COE for Advanced Analytics, Management Science and Integration, working closely with executives across the enterprise to deliver advanced analytics tools to drive business priorities. Cameron spent over 18 years at Disney developing and leading advanced analytical teams for a variety of business areas including Disney Parks and Resorts, Media Networks, Walt Disney Studios, Disney Interactive, and Disney Consumer Products.
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