Finance Leaders Roundtable

Stephen Revetria oversees strategy and vision for Giants Enterprises – the entrepreneurial arm of the San Francisco Giants and one of the leading hospitality, event, entertainment and sports consultancy teams in the world. Currently in his 21st year, Revetria joined the company in 1999, just as the Giants moved into Oracle Park. As President, he is dedicated to developing new ventures beyond the Major League Baseball franchise.  In addition to increasing the visibility and use of Oracle Park, Revetria recently launched Giants Maritime Services, an on-the-water venture, and utilizes the Giants’ unique venues - Pier 48, Lot A, The Gotham Club Cooperstown S.F. - to leverage the organization’s resources and entertainment ability.

Under Revetria’s leadership, Giants Enterprises has received international recognition for the execution of its events during the 2007 All-Star Game and the 2010, 2012 & 2014 World Series, including, the Official World Series Galas and downtown ticker-tape parades.  He also played an integral role in the development and creation of the first dedicated full-time events team at a privately financed Major League ballpark.

A Bay Area native and graduate of The University of San Francisco, Revetria has extensive experience in planning, advising and fundraising for civic affairs. He is dedicated to countless local initiatives with the goal of improving, enhancing and developing The City by the Bay. As a passionate business, hospitality and event professional, Revetria has forged invaluable partnerships on the local, national and international levels to further the mission of not only Giants Enterprises, but also San Francisco as a premier destination for events, meetings and travel. 

Revetria is also an avid supporter and Allied Member of the Hotel Council of San Francisco. The Giants have co-sponsored numerous Hotel Council events and hosted the annual Hotel Heroes Special Event Night at Oracle Park, which includes an on-field ceremony honoring award winners. The Giants also support the Green Industry Council and the newly-created Women in Leadership Forum. 

Revetria takes a holistic approach to the industry in promotion of his staff to participate in local and national association work. His steadfast loyalty and belief in prioritizing association volunteerism and active participation has directly resulted in his employees becoming Presidents and integral board members to local meeting associations. As a result, Giants Enterprises fosters a culture that stresses professional development and industry involvement. 

From 2014-2015, Revetria served as chairman of the San Francisco Travel Association, where he presided over the board of directors and executive committee. In this capacity, he directed and guided policy at all meetings involving partners of San Francisco Travel, the executive committee and the board of directors. San Francisco Travel’s mission enhances the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. Acting as a specialized economic development agency, San Francisco Travel works to promote the destination worldwide while ensuring that tourism, the top generator of outside revenue into the city’s economy, is kept in the forefront as citywide decisions and policies are made. 

In October 2016, Revetria attended the inaugural Sport at the Service of Humanity Conference arranged by Pope Francis at the Vatican. The invite-only global conference convened leaders and influencers from the world of faith, sport and business to discuss the interconnectedness of Faith and Sport. In order to turn the idea from concept to reality, the Vatican invited a select group of individuals representing various stakeholder groups to develop strategy, shape the agenda and provide ideas to bring the concept to life.

Revetria has been involved in the meetings and events industry since 1992 and recently served as Chairman of the Meeting Professionals International (MPI) Foundation, which held the 2003 & 2015 World Education Congress (WEC) in San Francisco. He co-chaired WEC in both 2003 & 2015, overseeing the 2015 Opening Night Celebration at Pier 48 which won an ILEA Live Esprit Award for “Best Event Produced for a Non-Profit”. The MPI Foundation fuels the advancement of its membership by providing professional development and career opportunities through grants and scholarships, a longtime passion of Revetria. Revetria’ s strategic role within the MPI Foundation has helped propel the industry forward through championing innovative research and industry initiatives that support the strategic mission of MPI.

Revetria currently serves as a Member of the U.S. Department of Commerce Travel and Tourism Advisory Board. Appointed by the U.S. Secretary of Commerce, Revetria’s role is to advise and counsel on issues and concerns that affect the U.S. Travel and tourism industries.

Revetria currently serves on the Executive Committee of the U.S. Travel Association, the leading force that grows and sustains travel to and within the United States. Revetria has combined the world of sports, travel & hospitality in an innovative effort to lead the San Francisco Giants to the forefront of these intersecting industries.  Through Revetria’ s proactive leadership and foresight, the Giants have created a strategic model for other Professional Sports Teams and Destination Marketing Offices to replicate - paving the way for growth between sports and travel sectors to drive additional visitation.

In July of 2018, Revetria and Giants Enterprises hosted the Rugby World Cup Sevens at Oracle Park, marking the first time this tournament was held on American soil. This tournament featured 40 teams from 28 countries, making it the largest rugby event ever to be held in the U.S. Over the course of the weekend, 100,000 passionate fans poured into Oracle Park to make it the highest-attended rugby event in U.S. history.

Revetria has won numerous industry awards, including but not limited to: MPINCC Sponsor of the Year (2002-2003), MPINCC Hall of Fame (2011-2012), MPINCC President’s Award (2006-07, 2008-09), MPINCC Supplier of the Year (2004), MPI Foundation – 3rd Place Fundraiser (2011-12), MPI Foundation US Council (2009-11). Additionally Revetria’s leadership has garnered numerous group honors - Gala Awards, ILEA Esprit Awards, and GMIC NCC Facility of the Year (2012-13; 2016-17) - for Giants Enterprises. In August 2018 he was awarded Hotel Council of San Francisco’s Peter Goldman Award of Excellence. In September, Revetria was named one of the Top 500 People in Events by Bizbash and one of only seven individuals named in the Sports & Arenas category.

Revetria sits on the University of San Francisco Board of Trustees and helps to shape the direction of the University’s highly respected Business Administration, Hospitality Management program. Through this program graduates develop into the hospitality business leaders of tomorrow by working in partnership with San Francisco’s leading hospitality firms and organizations. A well-structured internship requirement of 800 hours in the industry provides students with invaluable hands-on experience. By developing a unique internship program, Revetria has hired more than 60 interns to Giants Enterprises and consistently pulls from the University of San Francisco and San Francisco State Hospitality Programs. He also helped conceptualize the Pat Gallagher Fellowship Program, which rewards a USF Sport Management Masters student with a year-long, rotating internship within the San Francisco Giants organization.

Revetria is currently Trustee, University of San Francisco; Commissioner for the Golden Gate Park Concourse Authority; Executive Committee, U.S. Travel Association; U.S. Department of Commerce Travel and Tourism Advisory Board Member. He is the immediate past-Chairman for the Meeting Professionals International Foundation, past Chairman for the San Francisco Travel Association and past-president of the International Special Events Society of Northern California, and The Guardsmen.