As ever, the role of the CMO evolves at ludicrous speed. However, CMOs in the enterprise have been tested like never before over the past 18-24 months. They must now be adept at understanding deep technology in the enterprise as well as remain ahead of the curve on Big Data, social and all things digital. Oh, and there's the internal politics, too.To help us navigate are two of the savviest consumer marketers around – Chris Halpin and Renie Anderson from the NFL.Chris is responsible for managing the League’s apparel, hardlines and gaming licensing activities, as well as overseeing the NFL’s e-commerce platform, relationships with retailers and on-field uniform and equipment programs. Prior to his current role, he was the VP of Media Strategy & Business Development, charged with helping to grow the League’s Media business. Chris’ focus included the management and growth of the NFL’s content rights across League owned-and-operated assets, NFL broadcast, cable and satellite TV partners, and digital and OTT opportunities.Renie Anderson oversees the league’s sponsorship and new business divisions. A few key partners include, Pepsi, Microsoft, P&G, McDonalds, Bose, etc. Her group works internally to leverage the goals and brands of the companies associated with the NFL with key initiatives including the NFL’s high-profile calendar initiatives such as Draft, Training Camp, Kickoff, Thanksgiving, Playoffs, Super Bowl and Pro Bowl. This group also works to integrate partners in unique and authentic ways, including Surface Tablets on the sidelines of NFL games and Bose headsets worn by coaches.

You must be the CMO or head of marketing of a Retail company with 1bn+ in revenue to attend. 

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CMO Dinner
The Capital Grille

As ever, the role of the CMO evolves at ludicrous speed. However, CMOs in the enterprise have been tested like never before over the past 18-24 months. They must now be adept at understanding deep technology in the enterprise as well as remain ahead of the curve on Big Data, social and all things digital. Oh, and there's the internal politics, too.To help us navigate are two of the savviest consumer marketers around – Chris Halpin and Renie Anderson from the NFL.Chris is responsible for managing the League’s apparel, hardlines and gaming licensing activities, as well as overseeing the NFL’s e-commerce platform, relationships with retailers and on-field uniform and equipment programs. Prior to his current role, he was the VP of Media Strategy & Business Development, charged with helping to grow the League’s Media business. Chris’ focus included the management and growth of the NFL’s content rights across League owned-and-operated assets, NFL broadcast, cable and satellite TV partners, and digital and OTT opportunities.Renie Anderson oversees the league’s sponsorship and new business divisions. A few key partners include, Pepsi, Microsoft, P&G, McDonalds, Bose, etc. Her group works internally to leverage the goals and brands of the companies associated with the NFL with key initiatives including the NFL’s high-profile calendar initiatives such as Draft, Training Camp, Kickoff, Thanksgiving, Playoffs, Super Bowl and Pro Bowl. This group also works to integrate partners in unique and authentic ways, including Surface Tablets on the sidelines of NFL games and Bose headsets worn by coaches.

You must be the CMO or head of marketing of a Retail company with 1bn+ in revenue to attend. 

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