Randy Lewis is Vice President of Business Strategy & Analytics for Brooklyn Sports & Entertainment (BSE). Since joining the Nets in September 2010 as Director of Research and Database Marketing, Lewis has held several positions, most recently serving as Vice President of Global Marketing. In his current role, Lewis is responsible for developing, implementing and guiding business strategy initiatives for BSE through the use of data and analytics. Since joining the team, Lewis has created a data-driven culture within the organization, leading to significant, consistent sales increases and operational efficiencies across all areas of the business, including ticket sales, customer retention and sponsorship. Prior to joining the Nets, Lewis worked for multi-channel marketing and database companies I-Behavior and infoGroup, where he helped clients acquire and retain customers through the use of data modeling and analytics.