Technology Leaders Dinner

November 29, 2018
Dallas
Brad Alberts, President, Dallas Stars

Brad Alberts is in his second tenure with the Dallas Stars and currently serves as President after rejoining the team in February, 2011.

Named team President on March 2, 2018, Alberts oversees all aspects of the Stars business operations. Previously leading all sales and marketing, he is also in charge of all aspects of the organization’s finance and administration, box office, human resources and information technology. Additionally, Alberts serves alongside Stars CEO Jim Lites on the American Airlines Center Board of Directors, assisting in the management of one of the busiest arenas in the United States. Alberts will also continue to act as president and alternate governor of the Texas Stars, Dallas’ top development affiliate in the American Hockey League, roles which he has served in since July 1, 2017.

Alberts’ career includes nearly two decades of professional sports experience selling tickets, suites, premium seating, and sponsorships.  From 1996-2009, Alberts worked for the Dallas Stars and Texas Rangers in various sales management roles in tickets, suites and corporate sponsorships.  From 2006-09, Alberts served as the Executive Vice President of the Hicks Sports Marketing Group, the in-house sponsorship sales group for the Stars, Texas Rangers, and Liverpool Football Club. In 2009, Alberts took over as the Vice President of Sponsorship and Sales at Legends/CSL, overseeing a number of events at numerous venues around the country, most notably the Circuit of The Americas, a Formula One racing track in Austin, Texas.  

Since rejoining the team in 2011, Alberts has played an integral role in the resurgence of the Stars in the Dallas-Fort Worth Metroplex, helping lead the organization to tremendous growth in brand visibility, attendance and sponsorship sales.  Alberts and his leadership team were instrumental in the sweeping rebrand of the team, retiring the numbers of Mike Modano and Jere Lehtinen and creating tremendous sponsorship value for the team and its partners.

Alberts received his bachelor’s degree from Ripon College in 1992 where he was a four-year lettermen and co-captain of the basketball team, earning an induction into the Ripon College Athletic Hall of Fame in 2002. He received a master’s degree in sports administration from Northern Colorado in 1995.  Alberts is an avid golfer, and fitness enthusiast.  He resides with his wife and their daughter, Grace, in Southlake, Texas.

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