Adam Kempenaar is in his 17th season with the Chicago Blackhawks and second as Vice President of Digital Content. Kempenaar joined the club in 2002 as Web Producer before being appointed Director of New Media and Publications in 2008, Senior Director of New Media and Creative Services in 2012 and Senior Executive Director of Digital Content in 2016.
Kempenaar oversees content across the Blackhawks' digital platforms, including chicagoblackhawks.com, Blackhawks TV and social media. He served as producer on the Blackhawks' two championship DVD/Blu-ray releases, "17 Seconds" (2013) and "Hat Trick" (2015), the latter of which won an Emmy for Outstanding Achievement in Sports Programs from the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences. In addition, he is Editor-in-Chief of "Blackhawks Magazine" and Blackhawks Publishing, which has produced three acclaimed hardcover championship books: "One Goal Achieved" (2010), "One Goal II" (2013) and "One Goal III" (2015). Kempenaar and his team also launched the "Blackhawks Originals" video series in 2017, offering fans an unprecedented look inside the club's draft preparations ("On The Clock") and at the development of top prospects ("Signing Sikura," "The 29th Pick").
With a focus on engaging content that showcases player personalities and behind the scenes access, the Blackhawks lead the National Hockey League in social media following across Facebook, Twitter, Instagram and Snapchat. In 2016, the Blackhawks' #WhatsYourGoal social media and video campaign was recognized by SportsBusiness Journal as a finalist for Best in Sports Social at its annual Sports Business Awards. In 2009, the club's social efforts were recognized by technology site Mashable for "Best Brand Use of Twitter." The following year, the Blackhawks were finalists for Mashable's "Must Follow Brand."
Prior to joining the Blackhawks, Kempenaar was Creative Projects Coordinator for the media research and consulting firm Frank N. Magid Associates in Cedar Rapids, Iowa. He holds a master's degree in journalism and a bachelor's degree in communication studies from the University of Iowa, as well as a bachelor's degree in English from Grinnell College.